Data Analyst

Company: Sonoco
Location: Hartsville
Posted on: May 6, 2021

Job Description:

You will like working for us as we have amazing people and a highly collaborative culture. Global success hasnt changed our tight-knit feel weve simply grown into a larger, more diverse family. We have thousands of jobs around the globe and encourage all of our associates to chase their dreams without having to find them in another company it truly is a special place. While reporting to the Marketing Operations Manager, you are accountable for the execution, management, and analysis of marketing technology operations. The Analyst will serve as an expert of marketing technology systems and their subsequent data and reporting. This role will collaborate with a highly engaged team to build a data strategy and leverage analytics to uncover insights around intentions, attitudes, and motivations that drive customer behavior. This person will collaborate across departments to ensure that we're measuring effectiveness throughout the customer journey. They will provide technical leadership on the marketing operations team and be responsible for marketing toolset reporting, lead generation source tracking, data cleansing and email marketing process optimization. This role is part of the Marketing and Innovation organization, which uses technology to bring marketing and new products to life. It focuses on using our marketing & sales data for more effective campaign execution, aiming to deliver the right content to the right consumer at the right time.

• Develop, document, and execute standard processes for cross-channel campaign delivery and measurement/reporting.
• Lead data hygiene efforts within marketing, including data cleansing, deduplication, and data normalization on a regular cadence
• Design and conduct testing recommendations to ensure campaigns and reports meet functional and user acceptance criteria.
• Own ongoing process monitoring to ensure the right data gets to the right sources at the right time.
• Troubleshoot issues with data/processes and data values, inclusive of partnering with IT to resolve issues related to system acceptance
• Identify and manage opportunities for automation around data movement, campaign execution and delivery, and reporting.
• Measure and report on standard KPIs (CPC, CTRs, Bound Rates, etc.), inclusive of building standard data visualizations for reporting
• Understand and collaborate on the development of basic to moderately complex SQL queries to create campaign logic and reports/analysis.
• Coordinate and prioritize analytics activities with IT and other teams to support the enhancement of marketing operations
• Serve as a subject matter expert on campaign operations from a data standpoint
• Collaborate with Sales, Marketing, and IT to develop and maintain critical marketing metrics, custom reports, and dashboards to enable data-driven decisions throughout the organization
• Support relationships with data focused marketing technology vendors. This position is located at our corporate headquarters in Hartsville, SC but will have the ability for some remote work. We would expect you to be in Hartsville 2-3 days every other week.
  • Bachelor's degree in marketing analytics, statistics, business, or related field is required
  • 3+ years of database marketing, marketing operations, and/or analytics experience is required
  • Expert-level knowledge of standard marketing automation and analytics tool sets including HubSpot, Qlik, MS Dynamics, Google Analytics, Google Tag Manager, etc.
  • Expert-level knowledge of Excel and experience with SQL We care about the health and wellness of you and your family. Thats why we offer a comprehensive benefits package that makes it easier to manage your health and provide financial security for you and your family. In addition, we offer competitive wages and retirement plans. Apply today and help us grow stronger. For more information, visit www.sonoco.com/careers We are an equal opportunity employer, and we strictly prohibit and do not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, national origin or ancestry, sex, pregnancy, sexual orientation, marital status, gender identity or expression, age, disability, genetic information, veteran status, or any legally protected characteristic.

Keywords: Sonoco, Columbia , Data Analyst, Professions , Hartsville, South Carolina