Digital Marketing Channel Specialist

Company: Bank of America
Location: Charlotte
Posted on: April 1, 2026

Job Description:

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for delivering specialized portions of a marketing initiative. Key responsibilities include performing a variety of analysis and process improvement activities to support business deliverables. Job expectations include working with senior managers within the Marketing team who will provide coaching and instruction, and delivering solutions based on a defined set of project/program goals. Bank of America is seeking a Digital Channel Consultant for our award-winning digital banking platform which currently supports approximately 40 million active users, including approximately 31 million mobile users. The Digital Channel Consultant will be responsible for measuring and reporting on campaign performance, providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool, as well as provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team. Candidate will support various lines of business, monitoring and optimization of marketing campaigns on Bofa.com, within online banking and the mobile app. Candidate should have strong organizational, project management, relationship management, and QA skills. Responsibilities include: Analysis and reporting on channel and campaign performance. Interacting with Technology and associates throughout the organization. Managing team communications from leadership and managing and leading associate forums, Maintaining and establishing routines for optimizing and improving channel management and performance On-time delivery of routine deliverables and performance reports Performance reporting and analysis along with providing recommendations for campaign optimization Identifying and recommending improvement of existing reporting routines Flexibility to support work requests on nights and weekends, if needed Working with team members from various departments Required Qualifications: 3-5 years’ experience in the digital marketing with proven problem solving, data driven background, with demonstrated marketing or production experience. Adobe Analytics, Adobe Experience Manager (AEM) and Adobe Experience Platform (AEP) knowledge and experience preferred. Understanding of Chrome developer tools and extensions to troubleshoot targeting, tracking and page tags. Experience/Background in Technology. Developing knowledge of AI/Machine Learning platforms. Analytics and reporting experience (Microstrategy, Celebrus, Adobe Analytics platforms). Understanding of BAC Offers Management and system dependencies a plus. Comfortable working in a fast-paced, dynamic working environment. Project management experience required, including working knowledge of collaboration and workflow management tools (ex. Jira, SharePoint, etc.) The ideal candidate should be comfortable working in an undefined space and be a team player, willing to take on additional responsibilities as business needs evolve and is a creative thinker, who brings new ideas to the table. Excellent communication and writing skills (with internal and external partners) Must have excellent organizational skills, ability to multi-task efficiently and a strong attention to detail Proactive, self-starter who shows initiative and ability to drive results Process and systems knowledge used for marketing asset execution Minimum of a Bachelor’s degree required Advanced Excel and PowerPoint skills required - Knowledge of pivot tables, Power Query and macros in Excel needed. Develop presentation materials Excellent time-management skills Must be detail-oriented Desired Qualifications: Additional language proficiency in Mandarin, Portuguese, Russian, French and/or Italian a plus. Experience in leading development of compelling creative assets across digital marketing channels Experience analyzing metrics such as Impressions, Clicks, CTR, etc. A/B testing experience eCommerce, digital, onsite, interactive media background QA testing and validation experience Content management system experience Optimization within eCommerce or digital marketing Experience in Workflow Management Tool (JIRA or other) is a plus Experience with mobile marketing is a plus Experience in the financial industry is a plus Experience with Adobe Test & Target is a plus Knowledge of Adobe Experience Platform (AEP) a plus. Adobe Photoshop Experience a plus Proficient in spoken and written Spanish language desired Skills: Adaptability Collaboration Problem Solving Product Marketing and Branding Project Management Active Listening Attention to Detail Oral Communications Prioritization Solution Delivery Process Analytical Thinking Business Acumen Digital Marketing User Experience Design Written Communications Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy. ?It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC Shift: 1st shift (United States of America) Hours Per Week: 40 Pay Transparency details US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114) Pay and benefits information Pay range $83,000.00 - $118,000.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

Keywords: Bank of America, Columbia , Digital Marketing Channel Specialist, PR / Public Relations , Charlotte, South Carolina