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Lead Market Research & Strategy Specialist

Company: KG Workforce Solutions, LLC
Location: Cayce
Posted on: January 16, 2022

Job Description:

KG Workforce Solutions is recruiting for a Lead Market Research & Strategy Specialist to provide support in developing and maintaining a competitive market position to support business objectives. The Lead Market Research & Strategy Specialist recommends marketing strategies, campaigns, and e-commerce activities.Duties and Responsibilities:

  • Provide market research for customer satisfaction, advertising testing, product development, product usage, sales strategies, specific industry trends, and other ad hoc information needs.
  • Collect and analyze data, prepare reports of findings, illustrate data graphically and translate complex findings into written text.
  • Provide market and economic information based on detailed analysis of reports, trends, and other related data.
  • Support the marketing department in monthly, quarterly, and annual metrics for distribution to stakeholders.
  • Provide Tableau development to support automation and enhance reporting capabilities.
  • Manage Qualtrics platform to support survey deployment and analysis.
  • Perform general administrative support as needed to support the goals of the department.
  • Build strong, collaborative relationships with leadership and departmental groups. Requirements:
    • Bachelor's degree in business, marketing, or a related subject
    • A minimum of six (6) years' comparable work experience in market research/data analysis
    • Excellent critical thinking, analytical, planning, and problem-solving skills
    • Proficiency in business intelligence and visualization tools such as Tableau and Power BI
    • Experience using Qualtrics survey tool
    • Qualtrics brand admin management experience preferred
    • Authorization to work for any U.S. employer without current or future sponsorshipRemote candidates will be considered, however, preference will be given to qualified candidates available to work a hybrid onsite/remote schedule once onsite operations resume per the client's COVID safety protocols. Onsite work based in Columbia, SC.

Keywords: KG Workforce Solutions, LLC, Columbia , Lead Market Research & Strategy Specialist, Other , Cayce, South Carolina

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