Lead Market Research & Strategy Specialist
Company: KG Workforce Solutions, LLC
Posted on: January 16, 2022
KG Workforce Solutions is recruiting for a Lead Market Research
& Strategy Specialist to provide support in developing and
maintaining a competitive market position to support business
objectives. The Lead Market Research & Strategy Specialist
recommends marketing strategies, campaigns, and e-commerce
activities.Duties and Responsibilities:
- Provide market research for customer satisfaction, advertising
testing, product development, product usage, sales strategies,
specific industry trends, and other ad hoc information needs.
- Collect and analyze data, prepare reports of findings,
illustrate data graphically and translate complex findings into
- Provide market and economic information based on detailed
analysis of reports, trends, and other related data.
- Support the marketing department in monthly, quarterly, and
annual metrics for distribution to stakeholders.
- Provide Tableau development to support automation and enhance
- Manage Qualtrics platform to support survey deployment and
- Perform general administrative support as needed to support the
goals of the department.
- Build strong, collaborative relationships with leadership and
departmental groups. Requirements:
- Bachelor's degree in business, marketing, or a related
- A minimum of six (6) years' comparable work experience in
market research/data analysis
- Excellent critical thinking, analytical, planning, and
- Proficiency in business intelligence and visualization tools
such as Tableau and Power BI
- Experience using Qualtrics survey tool
- Qualtrics brand admin management experience preferred
- Authorization to work for any U.S. employer without current or
future sponsorshipRemote candidates will be considered, however,
preference will be given to qualified candidates available to work
a hybrid onsite/remote schedule once onsite operations resume per
the client's COVID safety protocols. Onsite work based in Columbia,
Keywords: KG Workforce Solutions, LLC, Columbia , Lead Market Research & Strategy Specialist, Other , Cayce, South Carolina
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