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Brand Manager - Bubba Brand

Company: American Outdoor Brands
Location: Columbia
Posted on: June 10, 2021

Job Description:

Position Overview: American Outdoor Brands is proud to create some of the industry's most popular products for enthusiasts across many outdoor recreational activities. As an established leader in the outdoor space, we strive to hire the most passionate employees that understand the needs of our consumer base. Under the direct supervision of the Director of Brand Management, the Brand Manager will be responsible for brand positioning, personality, permission to play, category research and marketing planning. As the key stakeholder of brand positioning, the brand manager will leverage their experience within their specified categories to identify opportunities to strengthen our brand strategy, provide direction to capture incremental growth and innovate on our product assortment.

Education and Experience:

  • Bachelor's degree in business, marketing or related field
  • MBA or other advanced degree a plus
  • 5+ Years of Brand Management, Product Management, or Marketing Experience
  • Passion for the outdoor industry is preferred

Competencies and Skills:

  • Experience with MS Office, Word, Excel, Access and PowerPoint
  • Ability to organize large amounts of data in a logical manner
  • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
  • Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers.
  • Strong organizational skills with high attention to detail.
  • Ability to work a flexible schedule during key business deadlines.
  • Must be team oriented with the ability to work on high collaboration and performance teams

Essential Duties and Responsibilities:

  • Management responsibility of Marketing Coordinators.
  • Execute strategic growth and profitability plans across designated brands.
  • Establish and maintain brand positioning, personality, permission to play, marketing plan and overall strategy for each brand they are responsible for in the portfolio.
  • Work cross functionally with creative, digital marketing, ecommerce, product development and sales to execute strategic brand objectives, and our goals to provide industry leading products to our customers and consumers.
  • Develop an intimate understanding of the target audiences, product offerings, competitive set, and market trends for every brand managed.
  • Analyzes brand marketing spend to ensure that marketing effectiveness is improved and tracked. Compile, analyze, and recommend changes to the enterprise that provides maximized impressions and engagement for every dollar spent.
  • Identify, research, and suggest creative and profitable promotions for all trade channels, business categories and customer segments to maintain our footprint and take market share from our competitors.
  • Possesses a solid understanding of the market, competition and customer requirements to define product portfolio strategies, identifying opportunities to innovate, enhance current products, expand share and grow revenue.
  • Conduct regular assessments of current assortment to update product offerings and keep portfolio relevant with the most impactful product mix.
  • Manages P&L and work with inventory and demand planning to ensure that each brand is improving on all key business metrics - monthly, quarterly and annually for designated brand(s).
  • Ensure the accuracy and integrity of all product information and copy.
  • Assist sales department with product information and misc. supporting materials to allow for successful sell in and increased points of distribution every year.
  • Manage copywriting, product feature and benefit callouts, advertising messaging, taglines and marketing campaigns for all brands and products.
  • Assist product development with product/prototype testing, feature and function identification/documentation to align with consumer expectations.
  • Manage and execute all consumer facing and customer facing trade shows, events, sponsorships, or other grassroots initiatives.
  • Manage all contracts, partnerships, influencers and other representatives for each brand.
  • Other duties as assigned.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Physical Demands:

  • Works in an office environment.
  • Able to sit and work at a computer keyboard for extended periods of time.
  • Able to lift and move up to 25 pounds occasionally.

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

  • General office environment, with some exposure to plant environment, with fork lift and other general hazards.
  • Exposure to the outdoors, unstable ground, and some climbing.

Within any of our facilities, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing and distribution operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required:

  • Safety glasses with side shields and hearing protection required when on manufacturing floor

The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.

Keywords: American Outdoor Brands, Columbia , Brand Manager - Bubba Brand, Other , Columbia, South Carolina

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