Sr. Brand Manager-BUBBA
Company: AOB Products Company
Location: Columbia
Posted on: March 18, 2023
Job Description:
POSITION: We work where we play! Turning pursuit into passion,
AOB delivers brands that move you because our success is measured
by moments that matter.WHO WE ARE:We are passionate about the
activities we pursue to the point that those around us cannot
understand. As VISIONARIES, we lay at night under the stars,
wondering if there are better views somewhere else, ready to take
on the next adventure before the current one is even over.
Reflecting from the top of mountains, we are left with pleasant
exhaustion after an intense climb, FEARLESSLY planning the next one
that will be a little more challenging.We daydream about working
the land in preparation for the next hunting season, continually
finding ways to improve upon the previous year's results. We
transition to RELENTLESSLY chasing that ever-elusive trophy that,
even when faced with failure, somehow fuels the following year's
daydreams.We set out in pursuit, INQUISITIVE about the weather,
geography, and what lies around the next corner or over the next
horizon to find the ideal spot. Questioning our judgment,
regardless of the day's success, we watch the sun go down, as our
vessels head to shore, left believing tomorrow could be better.We
go to the range intent on improving our skills, for whatever our
favored discipline may be, AMBITIOUS to become the most accurate
and precise.Regardless of the activity, the outdoors calls us in
COLLABORATION, to share the moments that matter, in a way that
delivers satisfaction through failures and success. A never-ending
battle between us and our "hobbies" that always leaves us
wanting---.We want applicants in pursuit of their passions, yet
grounded by an industrious attitude to prevail. Yes, we daydream
about the next adventure; however, we execute with the focus of
lions stalking their prey. We are fearless with our goals and
relentlessly raise the bar. We set our vision on the next
opportunity but stay inquisitively, asking, "What could we have
done better?" We collaborate, having a value in different
perspectives and walks of life, then perform ambitiously to disrupt
the market and set the trend.Are you interested in changing the
world? If so, join us!Position Overview: American Outdoor Brands is
proud to create some of the industry's most popular products for
enthusiasts across many outdoor recreational activities. As an
established leader in the outdoor space, we strive to hire the most
passionate employees that understand the needs of our consumer
base. Under the direct supervision of the Senior Director of Brand
Management, the Senior Brand Manager will be responsible for brand
positioning, personality, permission to play, category research and
marketing planning. As the key stakeholder of brand positioning,
the brand manager will leverage their experience within their
specified categories to identify opportunities to strengthen our
brand strategy, provide direction to capture incremental growth and
innovate on our product assortment. They also will oversee the
entire brand lane's portfolio of brands to make sure that the brand
managers and associate brand managers are executing to AOB's
standards for business metrics.Education and Experience:
- Generally, a bachelor's degree in business, marketing, or
related field with 8+ years of Brand Management, Product
Management, or Marketing Experience or MBA or other advanced degree
with 6+ years of Brand Management, Product Management, Marketing
Experience.
- Passion for the outdoor industry is preferredCompetencies and
Skills:
- Experience with MS Office, Word, Excel, Access and
PowerPoint
- Ability to organize large amounts of data in a logical
manner
- Excellent written and verbal communication skills, including
presentation skills and the ability to communicate and influence at
all levels within the organization.
- Self-directed with the ability to work in a fast-paced
environment with multiple accountabilities and multiple internal
customers.
- Strong organizational skills with high attention to
detail.
- Ability to work a flexible schedule during key business
deadlines.
- Must be team oriented with the ability to work on high
collaboration and performance teamsEssential Duties and
Responsibilities:
- Expert-level knowledge of a significant number of different
marketing, brand management principles and business processes.
- Works under minimal supervision
- Requires little guidance and provides guidance to others in
department
- Work is reviewed infrequently, and a review occurs at project
milestones
- Shows significant initiative in projects, department goals, and
high-level projects
- Execute strategic growth and profitability plans across
designated brands.
- Manages team of brand managers and associate brand managers for
their respective brand lane.
- Establish and maintain brand positioning, personality,
permission to play, marketing plan and overall strategy for each
brand they are responsible for in the portfolio.
- Work cross functionally with creative, digital marketing,
ecommerce, product development and sales to execute strategic brand
objectives, and our goals to provide industry leading products to
our customers and consumers.
- Develop an intimate understanding of the target audiences,
product offerings, competitive set, and market trends for every
brand managed.
- Analyzes brand marketing spend to ensure that marketing
effectiveness is improved and tracked. Compile, analyze, and
recommend changes to the enterprise that provides maximized
impressions and engagement for every dollar spent.
- Identify, research, and suggest creative and profitable
promotions for all trade channels, business categories and customer
segments to maintain our footprint and take market share from our
competitors.
- Possesses a solid understanding of the market, competition and
customer requirements to define product portfolio strategies,
identifying opportunities to innovate, enhance current products,
expand share and grow revenue.
- Conduct regular assessments of current assortment to update
product offerings and keep portfolio relevant with the most
impactful product mix.
- Manages P&L and work with inventory and demand planning to
ensure that each brand is improving on all key business metrics -
monthly, quarterly and annually for designated brand(s).
- Ensure the accuracy and integrity of all product information
and copy.
- Assist sales department with product information and misc.
supporting materials to allow for successful sell in and increased
points of distribution every year.
- Manage copywriting, product feature and benefit callouts,
advertising messaging, taglines and marketing campaigns for all
brands and products.
- Assist product development with product/prototype testing,
feature and function identification/documentation to align with
consumer expectations.
- Manage and execute all consumer facing and customer facing
trade shows, events, sponsorships, or other grassroots
initiatives.
- Manage all contracts, partnerships, influencers and other
representatives for each brand.
- Other duties as assigned.NOTE: This list presents only the
principal duties of the position and is not intended to be
comprehensive. The duties and responsibilities listed above may be
changed or supplemented at any time in accordance with business
needs and conditions.Physical Demands:
- Works in an office environment.
- Able to sit and work at a computer keyboard for extended
periods of time.
- Able to lift and move up to 25 pounds occasionally.NOTE:
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.Work Environment
and Personal Protective Equipment:
- General office environment, with some exposure to plant
environment, with fork lift and other general hazards.
- Exposure to the outdoors, unstable ground, and some climbing.
Within any of our facilities, employees may be exposed to
manufacturing noise, airborne liquid chemicals, fine particulate
dust, ambient temperatures, and industrial lighting. Work
environment is similar to most manufacturing and distribution
operations. May be exposed to excessive noise, temperatures,
hazards associated with working around moving machinery, work in
confined quarters, exposure to vibrations and shop lighting,
continuous exposure to hot temperatures, may be humid, odors, dust,
continuous exposure to mechanical hazards, and occasional exposure
to chemical hazards.The following Personal Protective Equipment is
required:
- Safety glasses with side shields and hearing protection
required when on manufacturing floorThe use of additional personal
protective equipment (PPE) may be required when a job task(s) is
being completed in or around your assigned department or in another
department, this includes safety eyewear, hearing protection, and
safety footwear.American Outdoor Brands (and its affiliates) is an
equal opportunity employer and considers for employment and hires
qualified candidates without regard to race, religion, color, sex,
sexual orientation, pregnancy, gender identity, age, national
origin, ancestry, veteran status, military service, application for
military service, physical or mental disability, genetic
information or any other status protected by applicable state or
local law. Candidates must possess proper authorization to work in
the United States and, where applicable, to possess technical data
as defined in the International Traffic In Arms Regulations (ITAR)
22 CFR 120.10. Signatures: I have received my job description, and
after thorough review, I understand the duties and responsibilities
of my position. I understand that these duties and responsibilities
may be changed or supplemented at any time as American Outdoor
Brand's business needs dictate. I also understand that this job
description does not change in any way the "at will" nature of my
employment with American Outdoor Brands. Employee:
_________________________________________________________ Date:
_____________________ Manager:
__________________________________________________________
Date:______________________ PI205658041
Keywords: AOB Products Company, Columbia , Sr. Brand Manager-BUBBA, Executive , Columbia, South Carolina
Didn't find what you're looking for? Search again!
Loading more jobs...