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Digital Marketing Manager

Company: Engineering Design & Testing Corp.
Location: Cayce
Posted on: June 25, 2022

Job Description:

EDT is a consulting engineering company located in Cayce, SC.The Digital Marketing Manager will manage paid search campaigns on Google, Bing and other channels as needed. A successful Digital Marketing Manager will work to drive traffic-- clicks, and conversions. In addition, the Digital Marketing Manager will manage the paid search budget making data driven recommendations to senior management. Contribute to customer journey improvements through data supported content and site navigation recommendations.Responsibilities of the Digital Marketing Manager will include but not be limited to:

  • Execute tests-- collect and analyze data-- identify trends and insights
  • Track-- report-- and analyze website analytics
  • Track-- report-- and analyze PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget-- appropriately estimating monthly costs
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Continually expand and optimize paid keyword lists
  • Research and analyze competitor advertising links
  • Agency/vendor relationship managementExperience with the following: --- Google Ads --- Microsoft Ads (Bing) --- Google Analytics --- Google Tag Manager --- Drupal and/or WordPress --- MS Teams --- MS Office --- Excel --- SharePoint --- Adobe Creative Suite --- MailChimp --- HTMLRequirements of the Digital Marketing Manager are:
    • 4-year degree in Digital Marketing or related discipline OR equivalent combination of experience and education
    • 4 plus years' experience Digital Marketing/SEO/SEM management
    • Proven digital experience and success managing PPC campaigns across Google and Bing
    • Well-versed in performance marketing-- conversion-- and online customer acquisition
    • Continually current on trends and best search engine marketing practices
    • Adept in and experienced with website analytics tools Google Analytics.
    • Strong analytical skills
    • Experience generating KPI reports
    • Familiarity with A/B testing
    • Working knowledge of HTMLEDT is an EOE

Keywords: Engineering Design & Testing Corp., Columbia , Digital Marketing Manager, Executive , Cayce, South Carolina

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