Regional Marketing Manager - Southeast

Company: Pure Storage
Location: Cayce
Posted on: January 15, 2022

Job Description:

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure's vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we've only scratched the surface of our ambitions .

Pure Is Blazing Trails And Setting Records
For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
Industry analysts and press applaud Pure's leadership across these dimensions
And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say "bring it on" to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

The Regional Marketing Manager (RMM) - US Commercial is responsible for development, delivery, and execution of marketing plans and programs across the Southeast Region. This position will drive programs with high impact that generate quality pipeline, stimulate acceleration of the sales cycle and build/strengthen customer relationship and preference for the Pure Storage (Pure) brand from a Direct model and through partners.

The RMM role will deliver exceptional experience through relevant marketing execution to Pure's Commercial accounts in a fast-paced, customer-first environment. The RMM position requires strong skills in stage-based marketing, channel co-engagement programs and is able to analyze and consume data as well as leverage analytics to drive marketing opportunities.

The RMM works with the Pure Account Executives and Pure Partner Account Managers to ensure full alignment between the Partner's marketing plans and Pure Storage's strategic objectives to integrate the Partner's sales and marketing resources into the collaborative Pure marketing mix.

What You Will Be Doing
Work closely with the Pure Commercial sales and partner teams to define marketing goals and objectives in order to develop a strategic marketing plan that aligns with sales pipeline and revenue goals
Develop a joint marketing strategy and drive plans with key focus Partner
Create, execute and measure a Commercial segment focused marketing plan supported by market intelligence
Incorporate market research and Business Intelligence (BI) as part of program strategy and planning
Drive adoption and utilization of channel marketing programs and initiatives
Consistently track program performance and effectiveness, report results, and achieve targets/KPIs
Manage marketing budget and procurement processes.
Work with Partners to propose a plan for appropriate utilization of available Pure marketing development funds (MDF)
Execution and management of marketing programs (online - In-person)
Manage 3 rd party vendors and events end-to-end, inclusive of execution.
Alignment of regional partner & end-user quarterly program strategy to ensure that messaging is consistent
Align with Americas and Corporate Marketing teams in order to leverage global campaigns
Be the "go-to" marketing resource for the US Commercial Sales team and Regional Partner teams
Ensure timely execution of general administrative tasks & assist with ad-hoc projects as needed
Understanding/experience of Stage based Marketing methodology and implementation
Drive lead acquisition, nurturing and support the development of pipeline opportunities

What You Bring To The Team
Prior experience in creating integrated marketing plans for a high tech company supporting Commercial accounts
Ability to understand a variety of technologies/solutions (i.e., storage, AI, Analytics, etc..)
Strong written and oral communication skills with the ability to work effectively across functional areas/departments
Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines
Excellence in budget management
Ability to think strategically while implementing tactically
Strong negotiation skills with sales and other internal marketing groups and stakeholders
Strong execution skills
Performance measurement (Metrics)
Comprehensive understanding of direct and indirect sales environments
Effective contract negotiation skills
Good Project Management skills

Requirements
Bachelor's degree in the marketing field with 5+ years experience
Enterprise software/hardware/storage background with field marketing experience
Impeccable organizational skills and detail-oriented
Proactive, self-motivated, innovative, and collaborative
Strong background in metrics tracking and analytical skills
Experience in a fast-paced, teamwork-oriented environment
Budget management skills
Travel (30%)- 40% throughout the United States
Must be willing and able to work in an open office, team environment

BE YOU-CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com .

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice .

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

PURE'S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE

In accordance with Pure's policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 18, 2022. Should you require an exemption for medical or religious reasons, you must initiate Pure's exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

Keywords: Pure Storage, Columbia , Regional Marketing Manager - Southeast, Executive , Cayce, South Carolina