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Marketing Project Specialist

Company: BlueCross BlueShield of South Carolina
Location: Columbia
Posted on: April 17, 2019

Job Description:

SummaryConducts primary/secondary market research to be used in development of new products/programs. Provides information in concise/well-written reports to assist in strategic/marketing plan. Implements and manages after launch major marketing projects, makes recommendations on product enhancement/performance, market demographics and new market potential.DescriptionResearches, coordinates, manages and implements major marketing projects. Manages product/program after launch/implementation. Projects may include promotional campaigns, and/or strategic planning, implementation of products, product management after product launch. Develops/conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development and regulations, and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan, timeline, and budget.Manages the development of project plans, risk management plans and project documentation. Identifies teamwork and testing assignments and provides oversight and direction to project managers and project test teams. Oversees the implementation of detailed project plans including monitoring and control of budgeted costs and delivery timelines. Identifies business requirements. Supports new business implementations or acquisitions. Facilitates the definition of project missions, goals, tasks, and resource requirements, service levels, and customer requirements. Maintains effective communication with stakeholders during all phases of projects. Resolves or assists in the resolution of conflicts within and between projects or functional areas.Analyzes customer satisfaction/dissatisfaction with products and processes, which may include pre and post campaign or conference feedback.Coordinates and completes other tasks and projects as assigned by management.Required Education:* Bachelor's Degree in any field.Required Work Experience:* Three years of marketing support experience to include project coordination and implementations.Required Skills and Abilities:* Excellent Excel skills* Strong knowledge of business development, strategic planning, marketing support and process improvement.* Strong knowledge of marketing principles and techniques.* Strong project planning and analytical/critical thinking skills.* Excellent verbal and written communication skills.* Ability to handle confidential or sensitive information with discretion.* Demonstrated proficiency in spelling, punctuation, grammar skills.* Ability to work independently and in a cross-functional team.* Demonstrated customer-service, organizational and presentation skills.* Ability to prioritize effectively and make sound decisions under pressure with tight deadlines.* Problem -solving and decision-making skills.* Accuracy and attention to details.* Effective customer-service and organizational skills.* Good judgment.* Demonstrated oral and written communications skills.* Demonstrated Microsoft Office and Outlook skills.Required Software and Tools:* Microsoft Office.We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer.Equal Employment Opportunity StatementBlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.If you need special assistance or an accommodation while seeking employment, please e-mail abilities@bcbssc.com or call 1-800-288-2227, ext. 43172 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.

Keywords: BlueCross BlueShield of South Carolina, Columbia , Marketing Project Specialist, Advertising , Columbia, South Carolina

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