Digital Marketing Specialist
Company: AOB Products Company
Location: Columbia
Posted on: March 21, 2023
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Job Description:
Job Description:
Job Description Digital Marketing SpecialistColumbia, MO POSITION:
We work where we play! Turning pursuit into passion, AOB delivers
brands that move you because our success is measured by moments
that matter. WHO WE ARE: We are passionate about the activities we
pursue to the point that those around us cannot understand. As
VISIONARIES, we lay at night under the stars, wondering if there
are better views somewhere else, ready to take on the next
adventure before the current one is even over. Reflecting from the
top of mountains, we are left with pleasant exhaustion after an
intense climb, FEARLESSLY planning the next one that will be a
little more challenging. We daydream about working the land in
preparation for the next hunting season, continually finding ways
to improve upon the previous year's results. We transition to
RELENTLESSLY chasing that ever-elusive trophy that, even when faced
with failure, somehow fuels the following year's daydreams. We set
out in pursuit, INQUISITIVE about the weather, geography, and what
lies around the next corner or over the next horizon to find the
ideal spot. Questioning our judgment, regardless of the day's
success, we watch the sun go down, as our vessels head to shore,
left believing tomorrow could be better. We go to the range intent
on improving our skills, for whatever our favored discipline may
be, AMBITIOUS to become the most accurate and precise. Regardless
of the activity, the outdoors calls us in COLLABORATION, to share
the moments that matter, in a way that delivers satisfaction
through failures and success. A never-ending battle between us and
our "hobbies" that always leaves us wanting---. We want applicants
in pursuit of their passions, yet grounded by an industrious
attitude to prevail. Yes, we daydream about the next adventure;
however, we execute with the focus of lions stalking their prey. We
are fearless with our goals and relentlessly raise the bar. We set
our vision on the next opportunity but stay inquisitively, asking,
"What could we have done better?" We collaborate, having a value in
different perspectives and walks of life, then perform ambitiously
to disrupt the market and set the trend. Are you interested in
changing the world? If so, join us! Position Overview: The Digital
Marketing Specialist will execute a comprehensive online marketing
and management program. In alignment with brand strategy, the
Digital Marketing Specialist supports the mission and scope of
Brand Management's vision for each individual brand in our
portfolio. This position will play an integral and vital role in
overseeing visual online marketplace efforts to ensure that they
fully support and complement the marketing team's goals. A
successful incumbent will be a forward thinker in analyzing brand
and content opportunities to recommend strategies, interactions and
approaches to drive brands appeal and presentation. Education and
Experience:Bachelor's degree in business, marketing or related
fieldMBA or other advanced degree is a plus1+ Years of online
marketing experience Copywriting or design/editing skills are a
plusExperience or understanding in working with online optimization
tools Passion for the outdoor industry is preferred Competencies
and Skills:Superior project, time and budget management
skillsExcellent communication and presentation skillsStrong at
building partnerships, ability to work with cross-functional
teamsSense of urgency and results orientedFlexible, adaptable,
intellectually curiousAnalytical, strategic, critical
thinkingOrganized, attention to detailSelf-motivated and fast
learnerTeam orientationHigh integrity Essential Duties and
Responsibilities:Day to day management and oversight of
merchandising experiences across all online
marketplaces.Maximization of the end consumer engagement,
conversion to purchase and overall experience while shopping or
considering our brands.With direction and support from the Digital
Marketing Manager, collaborate with Brand Management, Creative,
e-Commerce and Sales teams to identify new content needs and
opportunities to ensure that produced content is meeting the
overall online business objectives.Work closely with the e-Commerce
team to make sure marketplace content is optimized to align with
brand websites.Execute Amazon Vine initiatives, A+ page
initiatives, detail page initiatives and other content related
enhancements through similar customer channels. Collaborate with
Brand Management and e-Commerce to ensure website content, social
media content and other cross-functionally managed online
merchandising aligns with merchandising across all online
platforms.Assist Creative team with content management in Widen to
create collections and ensure available content is easily
accessible.Facilitate a positive working relationship with Sales
and Marketing teams to ensure that content is optimized and
customer specific advertising spend helps grow brand presence and
meet revenue/growth goals.Facilitate an ongoing strategic approach
to Amazon advertising and merchandising to be cutting-edge and
ahead of the curve in digital content marketing.Research
competitive landscape and provide regular updates to Digital
Marketing Manager based on emerging trends in the digital marketing
channels.Continuously benchmark performance of each brand and send
reports to manager with recommendations for improvement.Other
duties as assigned. NOTE: This list presents only the principal
duties of the position and is not intended to be comprehensive. The
duties and responsibilities listed above may be changed or
supplemented at any time in accordance with business needs and
conditions. Physical Demands:Regular and predictable attendance is
required.Some work is required in "off-hours" for business
meetings/company events.Ability to sit for prolonged periods of
time in front of a computer. Ability to move about facility on
regular basis to perform physical activities, such as, but not
limited to, lifting heavy equipment (up to 50 lbs. unassisted),
bending, standing, climbing or walking.Visual and hearing acuity.
NOTE: Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions Work
Environment and Personal Protective Equipment:General office
environment, with some exposure to plant environment, with fork
lift and other general hazards.Exposure to the outdoors, unstable
ground, and some climbing. Safety glasses with side shields and
hearing protection required when on manufacturing floor Within any
of our facilities, employees may be exposed to manufacturing noise,
airborne liquid chemicals, fine particulate dust, ambient
temperatures, and industrial lighting. Work environment is similar
to most manufacturing and distribution operations. May be exposed
to excessive noise, temperatures, hazards associated with working
around moving machinery, work in confined quarters, exposure to
vibrations and shop lighting, continuous exposure to hot
temperatures, may be humid, odors, dust, continuous exposure to
mechanical hazards, and occasional exposure to chemical hazards.
American Outdoor Brands (and its affiliates) is an equal
opportunity employer and considers for employment and hires
qualified candidates without regard to race, religion, color, sex,
sexual orientation, pregnancy, gender identity, age, national
origin, ancestry, veteran status, military service, application for
military service, physical or mental disability, genetic
information or any other status protected by applicable state or
local law. Candidates must possess proper authorization to work in
the United States and, where applicable, to possess technical data
as defined in the International Traffic In Arms Regulations (ITAR)
22 CFR 120.10. PI207179412
Keywords: AOB Products Company, Columbia , Digital Marketing Specialist, Advertising , Columbia, South Carolina
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