Marketing Internship (Undergraduate)

Company: CVS Health
Location: Columbia
Posted on: September 24, 2022

Job Description:

JOB DESCRIPTION
Location: This position is work-from-home
Our internship experience is a 10-week full-time opportunity that starts on June 5th, 2023 and concludes on August 11th, 2023.
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive, and patient focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
As a Marketing intern for CVS Health, you will gain valuable work experience and participate in:
Projects that contribute to the success of the business, including supporting the development of comprehensive B2B and/or B2C marketing plans with the guidance of your manager.
Community service activities

Professional development workshops

Mentorship and networking opportunities
-Interaction with senior leaders
And our corporate interns have an increased likelihood to receive an offer for a future role within our premier Marketing Leadership Program.
What you will do:
Support the development of omnichannel marketing strategies that influence positive health outcomes for one of our key audiences: customers, patients, PBM members, providers or payors.
Write strategic marketing briefs and build the foundation for a successful marketing initiative or campaign
Manage the campaign development process with partners from conception to market launch
Measure initiative/campaign performance
Support journey mapping efforts for key audiences

Help synthesize consumer insights, data, research, industry trends and best practices to inform strategic marketing plans

Collaborate with partners across the enterprise, including creative, analytics, digital, product, clinical, operations and legal teams
Learning opportunity:
Gain exposure to various parts of the organization including Creative/Design, Content, Sales, Product, Brand Compliance, Digital, Analytics and more
Learn end-to-end campaign management, from concept development through deployment to measurement
Gain experience in project management, agility, and time management
Learn the creative and content development process

Learn the Legal and Privacy review process

Pay Range
The typical pay range for this role is:
Minimum: 17.00

Maximum: 27.16

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
REQUIRED QUALIFICATIONS
Meet educational requirements (see education section)
PREFERRED QUALIFICATIONS
Demonstrated leadership experience. Examples include: active roles in student or social organization activities, sports, or school or work-related projects
Strong written and verbal communication skills

Internship or work experience in related field such as business or marketing

Interest in a career in marketing/advertising
Have an interest in obtaining full-time position within CVS Health upon graduation
EDUCATION
Be currently pursuing a Bachelors degree

Have an anticipated graduation date between September 2023 and August 2024

Have a major, minor or concentration relevant to the position. Examples include: Business, Communications, or Marketing
COVID-19 VACCINATION REQUIREMENT
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
BUSINESS OVERVIEW
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors--- support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Keywords: CVS Health, Columbia , Marketing Internship (Undergraduate), Advertising , Columbia, South Carolina