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Associate Director, Paid Media & Audience Growth

Company: ForwardPMX
Location: Columbia
Posted on: February 16, 2020

Job Description:

ForwardPMX is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients' businesses. We strive to be the best destination for the industry's top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation. ForwardPMX is hiring for an Associate Director, Paid Digital Media and Audience Growth. This position will be focused on managing day-to-day paid digital media (social, display SEM) and growth platform initiatives to acquire and retain constituents for our nonprofit clients. This is a fast-paced environment in a growing company and an excellent opportunity for career growth. Responsibilities:

  • As part of an integrated media strategy and services team, provide strategic counsel to clients, understand their business, and serve as their go-to thought leader on paid digital media and list growth opportunities
  • Develop and execute paid digital media strategies to acquire, retain, upgrade and steward our clients' target audiences
  • Build and manage budget proforma for paid digital media and growth platforms (third-party fundraisers, loyalty programs, lead generation campaigns, emerging platforms etc.), ensuring optimal media mix for business goals
  • Manage team to lead execution, Q/A and performance of paid media strategies
  • Identify optimal media channel mix ensuring strong balance of upfront and long-term value of new donors
  • Evaluate media performance and recommend course corrections in audience targeting, media mix and creative approach
  • Ensure company processes and best practices are leveraged such as campaign launch, Q/A and ongoing performance management
  • Manage daily relationships with vendors and technology platforms
  • Stay abreast of current best practices, strategies, and industry standards related paid digital marketing including search engine marketing, display and social media, native advertising and other relevant paid media opportunitiesRequirements:
    • Must have minimum 5 years of paid digital marketing experience
    • Background in direct response or nonprofit fundraising required
    • Strong verbal and written communication skills
    • Hands on experience managing online campaigns across a variety of vendors (i.e. Google AdWords, DCM, Facebook Business etc.)
    • Adept at explaining difficult concepts using simple language and graphics
    • Mastery of all basic paid digital advertising concepts
    • Complete understanding of bid management systems/practices
    • Strong project management skills
    • Deadline and detail oriented
    • Well-honed analytical skills
    • Ability to multi-task
    • High energy and a positive attitude
    • Ability to manage different personalities as well as the ability to exude confidence and expertise in client meetings
    • Proficiency in MS Excel, Word, & PowerPoint
    • Google AdWords or Facebook Blueprint certification a plus
    • College degree, marketing preferred

Keywords: ForwardPMX, Columbia , Associate Director, Paid Media & Audience Growth, Advertising , Columbia, South Carolina

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