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Digital Marketing Specialist

Company: Splash Omnimedia
Location: Columbia
Posted on: December 4, 2019

Job Description:

Splash Omnimedia is growing again In fact, we can already visualize you sitting here, getting something done We are looking for someone that understands the big picture If you have a marketing and advertising background with an understanding of both online and offline marketing strategies, you are the person we are looking for. What will you do daily? Simply put, Conceptualize, create and execute on marketing strategies that work. You will work directly with our clients and our team to insure that the strategy is executed properly and timely. Communicate, Communicate, Communicate this is key Sounds easy, doesn't it? It's not Which is why we only want great team players that can adapt to the ever changing world of online and offline marketing solutions. Key Functional Areas of Responsibility Perform research in coordination with client business objectives to optimize strategies and uncover new opportunities Provide analysis and recommendations as they pertain to both online and offline solutions Provide recommendations and execute strategies for content development in coordination withclient goals Setup, administer, and write content for the client's social media presence on sites such as Facebook, Twitter, Instgram and LinkedIn Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Work with the web development team in creating the very best in custom website design and development Maintain excellent communication with the client and the internal team at all times Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Research and administer social media and reputation management tools in support of clients' social media strategy Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Monitor and evaluate search results and search performance across the major search channels, including comparisons vs major competitors Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals Assist with other team members with copywriting and copyediting on various projects Requirements: Marketing / Advertising Degree or 5 years of work experience in the marketing / advertising industry Excellent Communications Skills (verbal, not just texting) Advanced knowledge of online advertising solutions Advanced knowledge of Social Media strategies Working knowledge of web design and CMS functions Moderate understanding of SEO / SEM Work in an extremely organized manner Strategic Planning

Keywords: Splash Omnimedia, Columbia , Digital Marketing Specialist, Advertising , Columbia, South Carolina

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